Month: July 2017

6 Mistakes Brands Make on Social Media (And How to Avoid Them)

Used right, social media in its various incarnations is arguably the most powerful and robust marketing tool of the modern age. Brands have the opportunity to speak to millions of consumers at a fraction of the cost of traditional advertising...

/ July 11, 2017

Why Thought-Leadership is an Integral Part of Your Content Marketing Strategy

What if I told you that the most precious and sought-after commodity in the world isn’t money? That it isn’t even something tangible? Pretty radical, right? But the most valuable commodity in existence is information and knowledge. Information is something...

/ July 10, 2017

How to Write Compelling Headlines That Actually Sell

It’s a common misconception that headlines must necessarily contain clever puns or witty double entendres. In fact, these tactics are often lost on the intended audience, and may come across as self-indulgence on the part of the copywriter more than...

/ July 8, 2017

Struggling Isn’t the Same as Failing

I’ve always set ridiculously high standards for myself, mostly as a result of being impatient and overeager to see results. The first time I picked up a guitar, I was disappointed and frustrated when I wasn’t instantly transformed into Jimmy...

/ July 7, 2017

5 Ways in Which Your Website is Driving Away Traffic

There it is; impossible to ignore, try as you might: a grotesque, pulsating pimple, an unsightly blemish on the otherwise pristine visage of your analytics report. A high bounce rate – prospects are bouncing like bad checks away from your website and...

/ July 4, 2017