Frequently Asked Questions About Copywriting and Content Marketing

I recently started spending quite a bit of time on Quora. Quora, for those of you who don’t know, is a community question and answer forum, and I got interested in it for two reasons: I am passionate about sharing...

/ October 3, 2017

Why Depression Is A Liar And A Thief

It’s no secret that depression is kind of an asshole. In fact, it’s pretty much a goddamned gold medallist in the Asshole Olympics. It’s the mayor of Assholeville. You get the picture. I’ve suffered from depression since I was around...

/ October 2, 2017
How to become a copywriter

How To Become A Copywriter

Copywriters are the people responsible for coming up with the written content (called copy) for different kinds of marketing material, for example ads, brochures, editorial and, of course, blog posts. More often than not, copywriters are also in charge of...

/ October 1, 2017
The art of personal optimization

If People Were Websites: The Art of Personal Optimization

Not surprisingly, the first results page of a Google search gets virtually all of the action, with the first three organic results jointly constituting roughly 61% of clicks. It’s no wonder that marketers, web developers and copywriters spend so much...

/ September 27, 2017
What it means to me that my dad died on Heritage Day

What It Means To Me That My Dad Died On Heritage Day

My dad, Charles Frederick Mijnhardt, passed away in hospital on September the 24th 2014, Heritage Day in South Africa. I had never really realized the significance of this, other than remembering that I was still in bed (it’s a public...

/ September 24, 2017