Category: CONTENT MARKETING

How To Reach More People With Facebook Ads

Because you sell your products and/or services online, you have a Facebook page for your business. And, because you have a Facebook page for your business, you use Facebook ads to reach prospective clients…right? Right? You don’t?! If I was...

/ October 15, 2017

Frequently Asked Questions About Copywriting and Content Marketing

I recently started spending quite a bit of time on Quora. Quora, for those of you who don’t know, is a community question and answer forum, and I got interested in it for two reasons: I am passionate about sharing...

/ October 3, 2017
The art of personal optimization

If People Were Websites: The Art of Personal Optimization

Not surprisingly, the first results page of a Google search gets virtually all of the action, with the first three organic results jointly constituting roughly 61% of clicks. It’s no wonder that marketers, web developers and copywriters spend so much...

/ September 27, 2017
How to set yourself apart

The 2 Things You Need To Set Yourself Apart and Stand Out

In a recent vlog episode, I spoke about how I’ve never really been a fan of labels. In my experience, calling oneself one thing or another just imposes unnecessary restrictions and severely limits possibilities and potential. Of course, I’m not...

/ September 10, 2017
Common blogging mistakes and how to avoid them

The Chemicals Between Us: Brand Building Through Storytelling

Some of my very best memories from when I was a kid involve my dad lying in bed with me and reading me stories. My dad was fascinated with Scandinavia and Nordic lore (a fascination which I inherited from him),...

/ August 1, 2017