Tell better business stories. Connect with your customers.
Storytelling has been around since the dawn of humankind. For millennia, people have used stories to entertain, convey information, carry on traditions, and so on.
Today, storytelling is fundamental to business success and connecting with customers on an emotional level.
In fact, studies have shown that we undergo certain physiological changes consistent with emotional responses when we are engrossed in a story.
Let me give your business a voice. Let me tell your story and help you connect with your customers. After all, people buy from people, not from companies.
I’ve listed and explained my writing services below:
Blog writing services
In this Digital Age, blogs have become one of the most valuable – and valued – resources. Millions of Internet users refer to blogs for the latest news, gossip, thought-leadership articles, how-to tutorials and opinion pieces. This is where I shine! Check out my own blog here for a taste of my style.
A website is only as good as its content. Having a website is one thing, but having one that actually does what it’s supposed to is quite another. Is your website telling your story and conveying the message you need it to? Are potential customers finding what they’re looking for? When it comes to digital copywriting, I really know what I’m doing.
I’ve been writing tech newsletters for the past seven years – to much acclaim, I might add. Newsletters represent a fantastic and undervalued way of connecting with your stakeholders about company news, staff appointments, new products and other important developments.
As I mentioned on my About Me page, I adore writing about people. If you’re a thought-leader or specialist in your field, why not share your wisdom with the world? Let me tell your story.
Search Engine Optimization, or SEO for short, is the specialized practice of making your web content more attractive for search engine spiders. Fear not, fellow arachnophobes, they’re just bits of code designed to check for relevance. SEO is equal parts art and science, and ranking high on search engine results pages is of critical importance to your brand’s online presence.
Email marketing and other marketing communications
How you talk to your clients is as important as why you talk to them. Are you using language that they understand? Do your communications resonate with them on an emotional level? If the answer is “no”, or you’re unsure, let me find the tone and words to better connect with your customer-base.
More and more businesses are offering eBooks as a value-add and as a means of connecting with their customers, sometimes as a free download, sometimes for a fee and even for a donation. I’m a firm believer in the efficacy of eBooks as a marketing tool. You can check out my own eBook on web content here.
Proofreading and copy editing
Good quality content that uses proper tone, grammar and diction is important if your business is to retain credibility. I have a strong linguistics and communication sciences background. My proofreading packages start from as low as $30 for a 500-word piece.