Tag: brand management

3 Easy Steps to Setting Up Your Communications Strategy

A brand – even if it’s your personal one – without a communications strategy is a bit like a ship without a captain, sailing blindly to some unknown destination with no clear plan of how to get there or what...

/ July 25, 2017

6 Mistakes Brands Make on Social Media (And How to Avoid Them)

Used right, social media in its various incarnations is arguably the most powerful and robust marketing tool of the modern age. Brands have the opportunity to speak to millions of consumers at a fraction of the cost of traditional advertising...

/ July 11, 2017