Tag: copywriting

Shareable content

Virology 101: How to Create Shareable Content

When I was young, viruses were things to be avoided at all costs, and “going viral” meant that one had come down with a case of the measles and had to be quarantined right away. Nowadays, going viral is a...

/ July 29, 2017

3 Easy Steps to Setting Up Your Communications Strategy

A brand – even if it’s your personal one – without a communications strategy is a bit like a ship without a captain, sailing blindly to some unknown destination with no clear plan of how to get there or what...

/ July 25, 2017

Company Website Essentials with aMuseInk Founder Jamie Engelbrecht

Nowadays, having a brand or business without a website is like throwing a party without actually inviting anyone: unless you’re really well-known already (and have free beer), no one is going to be showing up. The first place that potential...

/ July 20, 2017

6 Mistakes Brands Make on Social Media (And How to Avoid Them)

Used right, social media in its various incarnations is arguably the most powerful and robust marketing tool of the modern age. Brands have the opportunity to speak to millions of consumers at a fraction of the cost of traditional advertising...

/ July 11, 2017

Why Thought-Leadership is an Integral Part of Your Content Marketing Strategy

What if I told you that the most precious and sought-after commodity in the world isn’t money? That it isn’t even something tangible? Pretty radical, right? But the most valuable commodity in existence is information and knowledge. Information is something...

/ July 10, 2017