Tag: web content

The art of personal optimization

If People Were Websites: The Art of Personal Optimization

Not surprisingly, the first results page of a Google search gets virtually all of the action, with the first three organic results jointly constituting roughly 61% of clicks. It’s no wonder that marketers, web developers and copywriters spend so much...

/ September 27, 2017

Struggling Isn’t the Same as Failing

I’ve always set ridiculously high standards for myself, mostly as a result of being impatient and overeager to see results. The first time I picked up a guitar, I was disappointed and frustrated when I wasn’t instantly transformed into Jimmy...

/ July 7, 2017

Web Copy Secrets Revealed

Writing for digital media is a world apart from writing for traditional media such as print. Many writers from the old guard who cut their teeth writing for sales brochures and magazines now find themselves feeling out of place and...

/ June 25, 2017